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Welcome to the Farm491 website

 Welcome to Farm491’s Business Innovation Course. The purpose of this course is to provide you with the tools and know-how to develop your business further. This applies to those who are in the early stages of their business through to those who are already established.

The first module will explain the innovation process and look into how we break this down into three sections: ideation, development and commercialisation. Knowing your customers and understanding the value your product or service adds to them is extremely important for any business – this is explored in module two with the development of a customer value proposition. Once the value is extracted, the third module will then seek to challenge and validate your ideas through hypothesis testing, interviewing customers and building a minimal viable product. Finally we will pull together all learnings into a lean business plan and help you understand how to manage this going forwards. A key part of this will be setting goals.

For those who select the Business Innovation Course and Mentoring option, you will also gain bespoke feedback and support for your business through small group sessions and homework review.